Content Writing & RSS Feed
You might design striking site; develop viral marketing tools and banner advertising campaign, but unless your Website is rich in content, the traffic spikes that result from your efforts will only be transient. he most important part of search engine optimization is in the content. A website with quality content will rank high if it has made optimum use of Keywords and you’ll never be successful in the long-term without good quality content. One of the most important aspects of ranking for Google and other search engines is good content. Google wants their search engine users to find what they are looking for, a successful search experience for their users.
Web content writing or Copywriting is the key element when it comes to achieving good search engine ranking. It’s not just about sprinkling your well researched keywords across the web content — it’s about writing content that would be very simple to understand and effectively communicate what you want to convey to your web site reader. It’s more about readability for the human visitor. An experienced web copywriter will agree that ultimately writing a web copy for the human reader should be the primary objective, keeping the search engines happy the next. More often than not, when you have researched your topic well and have done your homework with the key phrases, you can certainly write a copy that would strike the right balance between readability for the human reader and spiderability for search engines.
RSS Feed
RSS stands for “Really Simple Syndication” — it’s a XML feed format for distributing and gathering content from sources across the Web, including newspapers, magazines, and blogs in the format of XML feed.
Really Simple Syndication (RSS) feed formats are specified in XML. RSS delivers its information as an XML feed file called an “web feed”, “RSS stream”, “RSS feed”, or “RSS channel”.
RSS is a simple XML-based feed system that allows users to subscribe to their favorite websites. Using RSS, a webmaster can put their content or article into a standardized format, which can be viewed and organized through a RSS-aware software.
RSS is a lightweight XML feed format designed for sharing news headlines and other Web content and article. It is a popular means of sharing content and article between Websites (including the BBC, CNET, CNN, Disney, Forbes, Motley Fool, Wired, Red Herring, Salon, Slashdot, ZDNet and more). RSS solves myriad problems webmasters commonly face, such as increasing traffic and gathering & distributing news.
Web publishers use RSS to easily create and distribute news feeds that include links, headlines, and summaries. The Christian Science Monitor, CNN, and CNET News are among the many sites that now deliver updated online content via RSS.
RSS is a popular way to pull in news and information from across the Web. “Really Simply Syndication” allows web sites and blogs to push content to you easily. RSS XML feed formats can also be the basis for delivering regularly changing Web content, thus keeping regular Web users updated round the clock. It will allow you to stay informed by retrieving summaries of the latest content from the sites you are interested in.
A program known as a feed reader or aggregator can check a list of feeds on behalf of a user and display any updated articles or feeds that it finds. It is common to find web feeds on major web sites and many smaller ones. Some web sites let people choose between RSS or Atom formatted web feeds; others offer only RSS or only Atom.
RSS feeds helps in getting ranking in Yahoo. By creating an RSS XML feed and submitting to various RSS feeds search engines we can try and get a website to move up the ranking ladder in Yahoo.